Who we are

SI.I. was founded as Smart Industries Italy in 2006, in the Friuli province of North-West Italy, a region with a long tradition of manufacturing chairs. Along with a lifetime’s experience and a passion for producing wooden products, especially chairs, its founders wanted to create a new vibrant company which respects the old traditions but also creates products which are up-to-date, competitively priced and relevant to the demands of the 21st century marketplace. Since our beginnings we have helped to furnish a huge number of contract facilities and homes worldwide. Our products bring comfort and style, enhancing the feeling for nature and respecting environmental responsibility. We mainly focus on, and are inspired by metal chairs, combined with real wood or wood derived materials. We are devoted to enhancing the Italian tradition of creating handsome products, not only in appearance, but also in quality, reliability and durability. With a production capacity of 150,000 chairs a year we are large enough to be able to handle large orders, but also small enough to be flexible. We invite you to look at our current product range, which is continuously being updated and improved in design by research and development. In 2016 we introduced our design brand Adela, promoting the Gong Collection. Due to increased demand for more luxurious project furniture and higher quality finishes we launched our new trademark SitTogether in 2018, along with a new catalogue and website.

Regarding the people you see in front of you. Each of them have their own professional skills – from planning to constructing, from organizing to after-sales. We can count on each other and you will notice this when working with us.

Social Responsibility

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Our team